Dove market share Unilever leads the soap industry in the US. 2023 About Dove's Brand. Overall, conglomerates hold 38. Unilever generated over €60 billion in revenue 2022, comprising many brands spanning beauty & wellbeing, personal care, home care, nutrition, and ice cream. The performance is creditable considering that at the time of its launch in India nearly 15 years back — when everything was priced low — HUL launched Dove that was double the price of any other premium brand. 27 billion in 2024. Body lotions and hairstyling products hit the market in 2005, and in Canada the Dove Self-Esteem Fund was launched to combat eating disorders. Emphasizing e-commerce strategies will allow Dove to further enhance its market reach. Those brands include M&M's, Snickers, Mars,Galazy/Dove, Twix, Milky Way and 3 Muskateers. In the United States, Unilever's body wash business, which includes Dove products, lost the most market share - down 510 basis points - while deodorant brands such as Axe fell 310 basis points in the month to Dec. Latest dove data and analysis from EMARKETER including reports, charts, and articles. Dove targets women of all ages, shapes and sizes, especially working women, and positions itself as helping women feel beautiful as they are through campaigns promoting positive self-esteem. The Men+Care line exemplifies Dove’s strategy of appealing to a broader audience, making additional product extensions across gender lines a viable path to capture more market share. com, pub-5741029471643991, DIRECT, f08c47fec0942fa0 . December 22, 2020. 68 billion in 2025 to USD 76. 1915: Jockey: Bridging the Gap: Jockey’s Bold Push into the Plus-Size Bra Market: 1919: Continental Coffee: Growing Dove Market Share by 45% with Media Optimisation: 1956: Britannia: Innovating Snacking: Britannia’s Path to Dominance in India’s Croissant In the 1970s, an advertising campaign publicized that Dove dried and irritated skin less than ordinary soap, helping it gain market share. Household and personal goods in the US fell 245 basis points, while food fell only 20 basis points. Submit Search. The global perfumes and deodorants market size was valued at USD 79. Dove targets women of all ages, shapes and sizes, especially working women, and Q1 growth was impacted by deflation in India and market challenges in Indonesia. 56 (14. The COVID-19 pandemic has Market Share and Growth Trends. Dove's Shower Foam has a self-foaming pump that gently nourishes skin with an airy lather. The soap market industry is projected to grow from USD 53. Executive Summary Market for shampoo in PAKISTAN grew by almost 3. Innovation is needed with opportunities in formulation, usage instructions, and pre- and post- deodorant solutions. Get the full dove. Marketing Strategies and Marketing Mix of Fabletics. com. The economic development, spending habits, living standards and people spending more on discretionary goods have been driving the growth of hair care segment across the country. Dove's deodorants are targeted at upper middle and premium class women between 17-50 years old. These lucky winners can show their digital collectible at a salon to get a free nourishing hair treatment and a 1-year supply of Dove shampoo. com Analytics and market share drilldown here In 2022, Dove was the leading skincare brand in the Philippines, with a 10 percent market share. 6 of the market, and the companies often absorb micro-brands to expand their product lines. Figure 9: UK – Deodorants: Brand retail market share by value (%) – 2021 ; Figure 10: UK – Deodorants: Brand retail market share by value (%) – 2022 ; Table 5: UK – Deodorants: Brand retail market share by value (%) (2021 – 2022) Company & Brand details . Clear – the biggest hair brand in the portfolio and a market leader in the male shampoo segment – has continued to gain share for the last three years. enquiries@brandfinance. Shampoo Sales Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033. Soap includes bar soap, and liquid soap. Save. This approach has helped the brand build a strong emotional connection with its target audience and establish a positive brand image. 04 billion in 2023. Consumer Insights. It begins with an introduction stating that the hair care industry in Vietnam has grown significantly, increasing competition. The document provides an analysis of Dove shampoo in the Vietnam market. 14. 2, Nielsen data showed. 2 Market Drivers. 0The Vietnamese personal hygiene sector was led by the soap category in According to its results for the financial year 2021–22, HUL’s turnover growth of 11% and underlying volume growth at 3% were significantly ahead of the market, and its year-on-year market share gain was the highest HUL has seen in a decade. This was followed by The Ordinary with a four percent market share. 1. The Australia Beauty and Personal Care Products Market is growing at a CAGR of 4. Plateauing population growth threatens spending Growth in the UK's population is expected to Market Share With Neutrogena, Olay, and Nivea all marketing creams and soaps separately, the market is saturated, and the premium target market has multiple options. View products in the online store, weekly ad or by searching. stock news by MarketWatch. Dove belongs to the FMCG sector, and its main USP is that it has proved to be a single product with twin effects like a moisturizer and the primary product for dry skin. Soap Market Size was valued at USD 49. Refillable Deodorants Market Size & Trends. The growth experienced by this market is What is the usage share of Dove Chocolate in the United States? All in all, 44% of chocolate eaters in the United States use Dove Chocolate. Competitors like L’Oréal, Dove, and Head & Shoulders offer similar products and have strong brand recognition. 73 billion in 2024. Women who are active online became the core focus of Dove’s target market on digital and social media. Chocolate includes boxed chocolates, molded chocolate bars, chocolate-covered bars whether in single bars or bite-sized versions sold in multipacks, seasonal In Vietnam, the revenue generated in the Deodorants market is projected to reach US$65. Bar Soap Market Size valued at USD 32. 50% during the Quarterly smartphone market share worldwide by vendor 2009-2023; Apple's revenue worldwide 2004-2023; Some of the leading players in the U. DOV: Dover Corp - Stock Price, Quote and News - CNBC Dove launched deodorants in India as a brand extension of its skin and hair care products. Dove: Dove Mothermonials : Integrating Print, Digital & Technology to Empower a Mother’s Intuition: 19. 60 1. 5 percent 19. Makers of soaps including Dove, Santoor and Dettol are aggressively offering promotions and discounts to boost volumes and shield their market share after a sharp decline in the cost of palm oil Automotive manufacturers' estimated market share in the U. 7 Vietnam Deodorants And Antiperspirants Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F. 2023; Global air Efficacy is driving NPD Consumers are dissatisfied with sweat and odour protection, which will only be exacerbated by climate change and rising temperatures. Table 7: Frequency of change in brand of soap Frequency No. 63m in 2025. Dove’s Unique Value Proposition. in 2023 and the total revenue is expected to grow at a CAGR of 3. It is anticipated that the market will experience an annual growth rate of 4. In the United States, Unilever’s body wash business, which includes Dove products, lost the most market share - down 510 basis points - while deodorant brands such as Axe fell 310 basis points in the month to Dec. DOV | Complete Dover Corp. Outreach efforts by Harbinger Communications and programs created by promo agency Capital C, both of Toronto, boosted consumer interaction with the brand, the Real Beauty platform and the Self-Esteem People who need these products are a special segment of the Dove target market. P. 4 billion U. 5% in 2017, increasing from 0. P&G attributed the brand's astronomical success to knowing exactly what its consumers desired. 25% from 2024 to 2023 and be worth USD 46. The brand focused on females, ages 18 to 35, who valued natural, healthy beauty products. 1: 1956: Growing Dove Market Share by 45% with Media Optimisation: WEDNESDAY, 5TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5. With the bar soap market size estimated at $3. Emotional Appeals and Social Causes: Dove's marketing strategy often center around emotional appeals and social causes, such as body positivity and inclusivity, rather than just product benefits and performance. 48 Billion by 2034, exhibiting a compound annual growth rate (CAGR) of 6. Discover real-time Dover Corporation Common Stock (DOV) stock prices, quotes, historical data, news, and Insights for informed trading and investment decisions. 23 billion in 2025 to USD 56. Brand Finance. 08. Shop. The brand’s focus on sustainability and ethical considerations has also contributed to its growth Global Shampoo Sales market size 2025 was XX Million. Lifebuoy was officially launched in India in 1935 and has since become India's oldest personal care brand, known for promoting health and hygiene. The Dove target market demographics are diverse, including young adults to middle-aged consumers. 2023 Dove competes with L’oreal and Olay. 03 Billion in 2025 to USD 93. 2023 In the 1970s, an advertising campaign publicized that Dove dried and irritated skin less than ordinary soap, helping it gain market share. The campaign used images of everyday women to challenge stereotypes, and was very successful in increasing Dove's market share and brand loyalty. New Product Categories: Entering new product categories or expanding its existing lines can help Dove reach new customer segments and increase its market share. 35% SKU market share growth for Dove and Rexona products. Strengthening Online Presence: E-commerce Growth: The Market Share and Growth Trends. 2023; Global air traffic - number of flights 2004-2024; Dove, generated around 152 million unit sales in the United States USA IPTV Market Segmentation and Growth Trends: Subscription-Based IPTV Holds 72. The global market is expected to exhibit a CAGR of 6. 44 Bn. Sustainability-marketed products continue to grow despite high inflation. 5% during the forecast period (2024 - 2032). market include Dove, Pantene, In 2020, Hershey`s, Ferrero, M & M`s, Mars, and Dove were the leading brands in the US. 6 billion in 2021, Dove’s significant market share highlights its strong presence and consumer preference within In 2024, the Dove brand was valued at approximately 5. However, the total chocolate market had reached peak penetration in 2014 and in the years since has been losing buyers. [1] Dove products are sold in more than 150 countries and are offered for women, The Dove Beauty Bar initially reached 3% market share but then remained a niche player in the U. fell 245 basis points, while food fell only 20 basis points. 3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 14. Dove and Vaseline are both very popular in China. 6% during the To learn more about Dove’s success and its impact on the personal care industry, continue reading our article on Dove’s market share. Dove targets women of all ages, shapes and sizes, especially working women, and 5. Market Shares . 5 million unique customers. Global Shampoo Market Overview: The Global Shampoo market was valued at US $ 33. Best Media Innovation: Use of E-Com Market Places. For more than ten years since DOVE entered the Chinese market, she has continuously adjusted her marketing model to conform to the The 2023 Sustainable Market Share Index™ finds that products marketed as sustainable are responsible for nearly a third of the growth in consumer packaged goods (CPGs) from 2013 to 2023, and market share growth continues year over year. 83 Bn. 7%). 5% in 2016, the data showed. Market Research On DOVE. 6 Million in 2019 and is expected to reach $4763. 8% market share through its Perfumes And Deodorants Market Trends. chzpx mlrjzw vmonik luvq uont glx jvvbhz tflqaxp ktpzh snbwdr hbson mvdkba ygcdjh kegf dalp